BRANDING
FOR Y.O.U.
Young Overcomers United
BACKGROUND
YOU is an experienced and personalized support program that helps youth to overcome addiction. The long standing support program lacked any brand awareness or fundraising materials.
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GOAL
Brand strategy, Brand identity and to help them support themselves by designing fundraising materials as well as having a digital presence.
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STRATEGY
Their driving force of the program is to lead youth onto the PATHWAY to FREEDOM. The strategy created for this brand is based on the personalized approach of one-on-one help and leading the clients onto a pathway to freedom. This is technically is a rebrand, but there really was only an outdated and unreadable logo which the founder created.
EXECUTION
The branding looks, sounds, and feels like Young Overcomers United (YOU) are experts guiding their clients through a personal connection. The 'pathway' is the base idea for the logo which shows a path and connection from the "Y", to the "O" and the "U" providing the path in an upward direction with an arrow to represent the forward movement toward freedom from addiction. Implementing nature and freedom images, hands in teamwork, and arms around a client represents human connection and guidance.
Fundraising brochures and materials. Ads were created for brand awareness and marketing.
Website design was part of the roll-out of the new brand.
