
REBRANDING
OAG PROPERTIES
Sycamore House, Andover Park, & The District of Tuttle
BACKGROUND
OAG Properties is a property management company with several properties in Columbus, OH.
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GOAL
Since all of their properties were acquired at different times, they have no consistency in branding. The goal was to create a "family" look that would be recognized as a managed group..
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STRATEGY
The strategy was to rebrand all of the properties' logos with a uniform-like design highlighting the property initials for consistency and recognition of the umbrella property management company. After extensive color research, the properties were color-coded to differentiate each individual property.
EXECUTION
All of the properties were rebranded with new signage, updates in digital and printed communication for consistency and brand recognition.






