REBRANDING & RENAMING
Live Oakmont, Inc.
BACKGROUND
Live Oakmont is a property management company in Columbus, Ohio. They manage several rental properties, providing an updated living environment with a lot of amenities.
​
GOAL
To rebrand and rename the company to reflect the updated properties.
​
STRATEGY
As Live Oakmont acquired more properties and remodeled them, their target audience became a clientele of young professionals. The name Oakmont Property Management was dated, and the look of the brand needed to represent the new audience. Live Oakmont is excited about the look, feel, and personality of their new brand. It represents their business well and their target audience took notice. They are proud to use and up hold the new brand standards and guidelines that we developed. See a testimonial here.
EXECUTION
The logo redesign and brand personality focus on an approachable yet lively vibe. The Oakmont script font and gives a less structured corporate feel and more of a friendly and personal touch for a happy living. The logo colors are blues to be gender neutral and brighter accent colors are used to capture the fun and lively living atmosphere.
​
Brand identity package includes letterhead, 2nd sheet envelope, business cards. The trifold brochure was for promotional offers by the property management company.
​
Below is Live Oakmont's referral marketing campaign including posters, flyers, and email marketing.
