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We help businesses
level up their branding
and Marketing.
Many businesses struggle with their brand's perceived “look and feel” because it appears to be unprofessional. They know they are bigger and better, but how do they show it?
We partner with them to help find their true, elevated brand. We create their identity and build it from the ground up. Allowing them to feel confident in marketing their business, knowing that it reflects their personality and that it will reach their “people”.
At Third Fox Design, we are brand builders. We help you ...
• Achieve clarity with your branding through brand strategy,
• Find and show your special sauce, your brand differentiation,
• Create a customized and leveled-up brand identity,
• Develop a brand marketing plan that positions your business to reach your ideal customers.
When you're ready, we’ll meet you at the corner of business and branding!
WHO
WE ARE
We are Branding Specialists led by design. Our passion and expertise is in guiding our clients through strategy sessions to extract and refine the key pillars of their brand. This includes the process of prioritizing the needs and goals of their business and customers. We seek to collectively develop the brand's personality by determining how it should look (brand identity), sound (brand voice/language) and act (brand mood/vibe). And we don't stop there - We enhance brands professionally by creating and supplying brand standards to keep the brand consistent in all channels of advertising, and marketing.
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Our mission is simple - to consistently deliver strategic and clever ideas to help align our clients' business goals to their brand visuals and communication. We strive to exceed client expectations. All in a open and collaborative environment.
We make the brand story about your ideal customer and their pain points so it grabs their attention, because it's all about the customer!
“People are only interested in themselves. If a story is not about the hearer he will not listen." ― John Steinbeck
OUR
SERVICES
BRAND STRATEGY
Discovery & Research
Brand Purpose
Brand Vision
Brand Values
Positioning
Target Audience
Competitor Research
Brand Personality
Voice and Tone
BRAND
NAMING
Creative Strategy
Research and Exploration
Positioning
Tagline Development
Domain Research
Preliminary Trademark Search
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BRAND
BUILDING
Brand Development
Rebranding Development
Logo Design
Identity Systems
Color Systems
Iconography
Brand Style Guides
Wayfinding & Signage
Brand Awareness
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BRAND
COMMUNICATIONS
Digital Design
Website Design
Collateral Materials
Print & Packaging
Messaging
Content Strategy
Marketing Campaigns
Advertising Campaigns
Social & Email Marketing
WHAT OUR CLIENTS SAY
“KIM IS INCREDIBLY CREATIVE AND TALENTED. SHE WAS ABLE TO UNDERSTAND OUR VISION AND DEVELOP THE BRANDING AND MARKETING TOOLS THAT WE HAD LONG NEEDED. SHE WAS ABLE TO TAKE THE TIME TO STRATEGIZE WITH OUR BUSINESS GOALS IN MIND AND QUICKLY PRODUCE RESULTS BEYOND WHAT WE EXPECTED. WE WILL CONTINUE TO USE HER AND THIRD FOX DESIGN FOR ALL OF OUR FUTURE BRANDING AND MARKETING NEEDS.’’
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LISA BOYD / COY CAPITAL MANAGEMENT, INC / CHIEF OPERATING OFFICER
“I HIGHLY RECOMMEND KIM FOR ANY OF MY CLIENTS' BRANDING NEEDS, AS SHE HAS HELPED WITH 2 OF MY BUSINESS BRANDS. SHE USES AN INTERACTIVE PROCESS TO ASK QUESTIONS AND UNDERSTAND THE DIRECTION YOU WISH TO GO, AND PUTS THE WHEELS AND FINISHING PRODUCTS TOGETHER IN A PROFESSIONAL AND EXCITING MANNER. THE MOOD BOARDS SHE CREATES TO BRING IDEAS TO LIFE AND GAIN CUSTOMER INPUT IS EXCEPTIONAL AND FUN!’’
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MONICA JONES DIACOPOULOS/ HR HELP 4 YOU & MONICA JONES HR / CFO
“KIM IS A WONDERFUL DESIGN PROFESSIONAL. I'VE HAD THE PRIVILEGE OF WORKING WITH HER IN MY LAST TWO POSITIONS WHERE SHE HAS DONE A WIDE VARIETY OF WORK FOR ME. HER WORK HAS INCLUDED BRAND IDENTITY, LOGO DEVELOPMENT, PROFESSIONAL ANNUAL AND RESEARCH REPORTS, DESIGN AND DEVELOPMENT, TRADITIONAL ADVERTISING WORK, EVENT MARKETING, AMONG OTHER PIECES. KIM'S WORK IS CONSTANTLY FRESH, QUICK, AND VERY PROFESSIONALLY PRESENTED. KIM IS INCREDIBLY EASY TO WORK WITH, IS ALWAYS OPEN TO FEEDBACK AND REVISIONS AND DOES SO EFFORTLESSLY. SHE'S BEEN A WONDERFUL ASSET TO BOTH OF THE ORANIZATIONS SHE'S SUPPORTED WITH STRONG, ENGAGING WORK. I HIGHLY RECOMMEND KIM FOR ANY GRAPHIC DESIGN NEEDS, I'VE THOROUGHLY ENJOYED OUR WORKING RELATIONSHIP OVER THE LAST SEVERAL YEARS.’’
LEIGH FRANK / PITTSBURGH DOWNTOWN PART / VP MARKETING
“KIM HAS BEEN AN AMAZING DESIGNER FOR OUR COMPANY FOR THE PAST 14 YEARS AND HAS DONE A TERRIC JOB OF HELPING OUR COMPANY CREATE A BRAND IMAGE AND ADVERTISING CAMPAIGNS THAT REALLY EXPRESS OUR COMPANY PERSONALITY! SHE HAS CREATED EVENT SIGNAGE, ONLINE MARKETING, SOCIAL MEDIA EFFORTS, YOU NAME IT. SHE HAS BEEN A BIG PART OF OUR SUCCESS AND WE ARE GRATEFUL TO HAVE HER CONTINUED SUPPORT!’’
HOLLY PELUSI / VIP INSURANCE HOUSING OPTIONS, INC / NATIONAL OPERATIONS MANAGER
OUR
CREATIVE
Third Fox Design was officially formed over 7 years ago by Kim Pekarcik Boyd. With a background of design and strategy work at Advertising Agencies, Design firms and in Corporate Marketing Communications Departments, Kim has a wide array of experience in all things branding, advertising and marketing. After years of working for others and well into parenting, starting a new chapter of work life was the next step. She loves connecting and learning about her clients and their businesses. She believes getting a deeper dive into clients' businesses as well as their target audiences is the key to uncovering strategy and building brands. Kim works with and pulls together an array of talented people and partners to curate the perfect team for each client.
Kim Pekarcik Boyd
Creative Director / Brand Specialist
So what's with the name Third Fox Design? Fox is Kim's maiden name and being true to her roots, Fox was ideal, as she is the 3rd child of four Fox girls. With 3 children of her own, that sealed the deal on the perfect odd number!
If you didn't know, odd numbers are ideal in all types of design with the number three being the most pleasing to the human eye!
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